Here at The Thrifty Stork we've curated beautiful, ethical brands so you can shop with confidence and conscience.

Each week we'll shine a spotlight on one of our brands, so you can hear in their words the motivation, ethos, industry leading practices... 

First up we have Maxomorra! Over to them!

We’re starting our journey in a small town in Sweden called Älmhult. If this name somehow sounds familiar to you, we’ve totally got your back! You might be thinking about a popular Swedish furniture company who built its first store there in 1943.

Our story, however, starts in 2008, when founder Johan’s little son Max turned two. At that time, children’s clothing wasn’t part of a colourful and fun world yet as we know it today. Instead, the two parents were disappointed about the choice of clothing they could dress little Max in. They were desperately looking everywhere for a flash of bright colours and a sign of fun prints. Clothing that wouldn’t be harmful to their little son’s skin nor the environment but also clothing, that wouldn’t break their bank. But all their efforts were in vain.

And so, the idea of Maxomorra was born.

At Maxomorra, we believe in making the world a little more colourful, fun and kind. In fact, we especially care about kindness - being kind to the planet, our surroundings, and all the wonderful people we are working with. We’ve planted the green seed of sustainability since the very start of our journey back in 2008. And since then, we’ve been trying our best to tend to it, water it and see it grow and blossom in return. Four years down the line we were able to harvest the first fruits of our efforts: we hit the big milestone of becoming a GOTS certified brand.

We are proud that Maxomorra has been a GOTS certified brand since 2012. GOTS is short for Global Organic Textile Standard and is essentially the gold star when it comes to being a sustainable fashion brand. It’s the internationally recognised and leading independent textile processing standard when it comes to organic fibres. All sides of sustainability are taken into account for the entire textile supply chain considering the highest ecological and social standards. In order to be GOTS certified, we’ve had to get a tick in all kinds of different sustainability boxes, such as working with organic materials, using non-toxic colours and dyes, providing decent working conditions, and paying fair wages. 

  • Our factory has 300 employed workers, around 80% of whom are women.

  • We are visiting our factory family every single year.

  • All of our workers are paid living wages opposed to minimum wages. This means we ensure they earn enough money to live off, care for their family and have some savings. You can find out more about living wages here.

  • We are producing and using our own 100% clean and renewable energy! In 2019, we’ve installed solar panels at our factory as another step to becoming carbon neutral.

There's more information here if you'd like to read on: